ANALYSIS OF BUSINESS SERVICE INNOVATION STRATEGIES ON SUSTAINABLE BUSINESS PERFORMANCE THROUGH THE “SIKOMPAK” APPLICATION (STUDY ON PERUMDAM TIRTA KENCANA REGION 1 SAMARINDA CITY). Proceedings IICIS. 2025;1:13-24. Accessed August 21, 2025. http://iicis.fisip.unila.ac.id/index.php/web/article/view/4