THE INFLUENCE OF PRODUCT INNOVATION, PRICE, AND BRAND AMBASSADOR ON PURCHASE DECISIONS OF SCARLETT WHITENING IN SANGASANGA DISTRICT. Proceedings International Indonesia Conference on Interdisciplinary Studies, [S. l.], v. 1, p. 176–187, 2025. Disponível em: http://iicis.fisip.unila.ac.id/index.php/web/article/view/40. Acesso em: 21 aug. 2025.