SWOT ANALYSIS FOR DEVELOPING THE CITRA NIAGA AREA TO IMPROVE THE COMPETITIVENESS OF EAST KALIMANTAN SOUVENIR BUSINESSES. Proceedings International Indonesia Conference on Interdisciplinary Studies, [S. l.], v. 1, p. 760–774, 2025. Disponível em: http://iicis.fisip.unila.ac.id/index.php/web/article/view/55. Acesso em: 4 oct. 2025.