THE EFFECT OF IMPULSIVE BEHAVIOR AND PANIC BUYING K-POP MERCHANDISE PURCHASE INTEREST IN GROUP ORDERS THROUGH FAN LOYALTY. Proceedings International Indonesia Conference on Interdisciplinary Studies, [S. l.], v. 1, p. 894–902, 2025. Disponível em: http://iicis.fisip.unila.ac.id/index.php/web/article/view/63. Acesso em: 29 nov. 2025.