THE IMPACT OF FOOD VLOGGER CONTENT ON PURCHASING DECISSIONS : THE MEDIATING ROLE OF VIRAL MARKETING(Survey of Tiktok Users in Sukabumi City). Proceedings International Indonesia Conference on Interdisciplinary Studies, [S. l.], v. 1, p. 62–73, 2025. Disponível em: http://iicis.fisip.unila.ac.id/index.php/web/article/view/9. Acesso em: 21 aug. 2025.