“THE IMPACT OF FOOD VLOGGER CONTENT ON PURCHASING DECISSIONS : THE MEDIATING ROLE OF VIRAL MARKETING(Survey of Tiktok Users in Sukabumi City)”. Proceedings International Indonesia Conference on Interdisciplinary Studies, vol. 1, July 2025, pp. 62-73, http://iicis.fisip.unila.ac.id/index.php/web/article/view/9.