THE INFLUENCE OF PRODUCT INNOVATION, PRICE, AND BRAND AMBASSADOR ON PURCHASE DECISIONS OF SCARLETT WHITENING IN SANGASANGA DISTRICT. Proceedings IICIS [Internet]. 2025 Aug. 11 [cited 2025 Aug. 22];1:176-87. Available from: http://iicis.fisip.unila.ac.id/index.php/web/article/view/40