SWOT ANALYSIS FOR DEVELOPING THE CITRA NIAGA AREA TO IMPROVE THE COMPETITIVENESS OF EAST KALIMANTAN SOUVENIR BUSINESSES. Proceedings IICIS [Internet]. 2025 Aug. 25 [cited 2025 Oct. 3];1:760-74. Available from: http://iicis.fisip.unila.ac.id/index.php/web/article/view/55